We started working with Frederick of FT Synergist in 2016 to scale our food and beverage business through franchising. In just two years, our food outlets grew from 4 to over 30. Frederick helped us set up our franchise system from scratch. His brand audit provided key opportunities for improvement.

We focused more on being brand-centric and enhanced the visual representations of our offerings. Frederick stands out because he follows up closely and offers great advice through all stages of franchise growth. His practical knowledge of best practices and principles of franchisee recruitment has been invaluable.

I highly recommend business owners engage Frederick for a brand audit before starting their expansion plans.

Brandon Toh,
Founder of Owner of Branwood Holdings

Initial Challenges and Realization
Our company had always focused on distributing Glow Elixir® facial beauty products through third-party beauty centers. This changed when we met Frederick from FT Synergist. After several consultation sessions with him, we realized that to grow our brand equity and revenue stream, and to become well-known to end consumers, we needed to take the driver’s seat.

Implementation of Business Model Transformation
We engaged Frederick from FT Synergist to help us implement a Business Model Transformation project. This initiative allowed us to shift our approach from selling to third-party beauty centers to operating our flagship beauty center. This change enabled our team of therapists to directly interact with end consumers and exclusively use the Glow Elixir® product range.

Benefits of Direct Customer Interaction
FT Synergist’s expertise was invaluable. They helped us understand how to elevate Glow Elixir® among the competition. Their codification of our operational processes for running the standalone Glow Elixir® wellness center empowered us to continually streamline and improve customer experiences. This approach fostered brand loyalty among our end consumers.

One of the most significant benefits of this transformation was the ability to build a direct relationship with our customers. By operating our flagship beauty center, we could ensure every interaction was consistent with our brand values and quality standards. This direct engagement has been instrumental in building strong brand loyalty and recognition.

Insights and Strategic Growth
Additionally, FT Synergist provided us with valuable insights into market trends and consumer behavior. This helped us tailor our services and marketing strategies more effectively. We also appreciated their guidance on leveraging digital marketing channels to reach a broader audience and drive traffic to our flagship center.

With this strategic transformation focusing on an integrated approach to end consumers, we are thrilled to have Frederick alongside us as Glow Elixir® embarks on its next growth chapter. We look forward to continuing our partnership with FT Synergist to achieve our business goals and drive sustained growth.

For more information on how FT Synergist can help your business grow, visit our Business Scaling Services page.

Learn more about Glow Elixir® and our range of facial beauty products

As the CEO of Adam Khoo Education Vietnam (AKE) that offers franchised and licensed lessons…

I have known Fred for 30 years and in the last 10 years, worked with him in the education business. He is a man of integrity with strong values. I have always admired Fred for his “never give up” attitude when it comes to challenges in work and life. He will do whatever it takes to ensure that the task is carried through until the very end. He is a dedicated and compassionate business leader who takes care of his staff’s wellbeing and is also a good father and husband to his family.

I worked closely with Frederick during the phase of expansion into Vietnam. Frederick is an able negotiator and businessman who built the platform for the business to grow in Vietnam. He is very experienced in franchising models and also has the business acumen to find the right partners to make the business work. He is very dependable, knowledgeable and determined.

I had the pleasure of working with Mr. Frederick Tan for 2 years to set up and operate Adam Khoo Learning Centre in Vietnam. He was an extraordinary business partner with the heart of an inspirational educator, and the mind of an efficient business leader. I was personally very touched by his level of support, no matter when or what issue we were dealing with, Frederick was always available, with great solutions and resources. His expertise and experience in systemizing business operation is remarkable. Frederick earns my highest recommendation.

I got to know Frederick when he was in charge of AKLC Vietnam as one of its higher-ups. He’s a great mentor who made me feel free to ask any inquiry I had in mind. He also manages people well and taught us many things. I now apply most of what I learned from him in my current job. I am greatly indebted to him because he believed in my skills when nobody else saw that potential. He has great knowledge in the field he is in and continues to develop even the people around him. One of the best mentors ever.

I have known Frederick through business for a couple of years. He is a proven business leader in the area of franchising and consulting. He has built effective teams, implemented sound business models and processes. He values the relationship and is very grounded, with a heart for the underprivileged. A man of integrity.

I had a chance to work with Frederick when he came to train a franchisee in Vietnam about the business operation. He is a talented leader and cares all detailed things for a business efficiency. He understood all problems and concerns and deliver perfect solutions to solve the problems. To know and to work with him was my good luck, that helps me level up myself in the education sector.

Fred Tan and I have worked together for more than a decade and I have found him to be driven, honest and focused. Fred works and plays hard. Not only does he devote time to his work but he also finds the time, with his family, to support and help out in welfare groups and charity organisations. This dual focus, I believe, helps him to be a well-balanced person. In work and in life, Fred exhibits integrity, kindness and humility. Never afraid to step out of his comfort zone when necessary, Fred constantly challenges himself with new endeavours. He adapts quickly to new situations and can be counted on to be a team player.


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