Scaling through franchising


Brandon Toh

Owner of Branwood Holdings

We have been working with Frederick of FT Synergist since 2016 when we wanted to understand how to scale our food and beverage business through franchising. In 2 years our food outlets grew from 4 to over 30. Frederick helped us through the initial stages of setting up our franchise system from scratch. I was really impressed with the brand audit that he has conducted for us.

The findings of his brand audit brought us attention to the key opportunities for improvement. We started to put in a greater deal of effort to be more brand-centric. We also worked to improve on the visual representations of our offerings.

What sets Frederick apart from other consultants is that he has been following up closely with us. He is always offering great advice through all our stages of franchise growth with practical knowledge of the best practices and principles of franchisee recruitment.

I highly recommend business owners to engage Frederick to run a brand audit before you embark on your expansion plans.