A strong brand inspires followers empowers employees. Yet, all brands need to go through health checks just like we do. The health of our brands typically begins with excitement and promise, enter their growth phase, reach a plateau, and then slowly lose relevance as customers move on to the latest talk of the town or perceived to be the innovative new thing.
Performing a brand audit allows you to take a step back and look at the overall picture and chart your longer-term strategy. A comprehensive brand audit will often reveal new growth opportunities for your brand, and new ways to make your brand resonate with a new generation of target customers who will represent your brand’s bigger future.
Through the brand audit, we also discover why your organisation is great place to work and develop ways to market and communicate this effectively to current and future talent.
Corporate Identity Branding and Design Communications
Branding is not just about a logo. A good branding tells a compiling and authentic story to the consumers which will then translate into the corporate logo identity, stationery and the rest of the marketing collaterals. It creates impact and creates conversations, making it a lasting impression among your competitors.
Good holistic design also touches on various channels such as print and digital communications, taking the brand to the next level.
Don’t make your first impression the last. If you are looking to rebrand, refresh or redesign your identity and marketing collaterals, let us help you.
A brand activation shifts the focus to the core of marketing: stimulating the buying process by forming a connection to the target audience’s emotions and passions by using strategies such as social experiential marketing, digital campaigns, sampling campaigns and consumer promotions.
When coupled with a brand audit exercise, we develop and execute powerful brand activation campaigns that bring internal customers and prospective and current customers closer together.
A well-organized brand activation event will drive the target consumer audience to action and enable the brand to receive publicity and quickly generate a buzz associated with the brand.