In his 20 years of experience as researcher and consultant in both Research Plus and other firms, Sin Jin has conducted research and consulting projects encompassing market feasibility studies and market entry strategies, new product/ technology diffusion and adoption and social research etc.

He has worked with clients such as Duke-NUS, the Health Promotion Board, MINDEF, the National Heritage Board, Singapore Pools, Citibank, Samsung and MobileOne, among others.

Sin Jin is a specialist in helping local business owners, SMEs and entrepreneurs break into the China market. His team and partners based in Beijing have pioneered a focused, light-footed market entry to China within six months. He helps businesses to generate new revenue streams based on an O-to-O (online to offline) model using highly adaptive tactics based on real-time market reactions that adhere to local regulatory requirements while using low upfront investment and operational costs.